Pre-Conference Workshops (Optional Add-Ons)

There will be three Pre-Conference Workshops:

 

Thursday April 23 12:00 – 5:00 pm

Podiatry Business and Marketing Crash Course - Tyson Franklin

Running a successful podiatry or chiropody clinic isn’t about working longer hours or chasing the latest marketing trend. It’s about clarity, structure, and making smarter business decisions that support both your patients and your professional life.

In this fast-paced, half-day Podiatry Business and Marketing Crash Course, Tyson E. Franklin, podiatrist, business mentor, author of It’s No Secret… There’s Money in Podiatry, and host of the Podiatry Legends Podcast, will guide you through the core principles that underpin high-performing clinics.

This workshop is designed to help you step back from day-to-day clinical busyness and look at your practice through a more strategic lens. Whether you’re a clinic owner, associate, or planning your next career move, the session focuses on practical ideas you can apply immediately, without overwhelm or jargon.

Topics covered include:
1. The Thriving Podiatry Business Model
2. Goal Setting the right way for you and your team
3. Building simple systems and processes that your team will use
4. Improving patient communication, trust, and follow-through
5. Strengthening recall, reactivation, and referral pathways
6. Pricing and value: how to charge what you’re worth with confidence
7. Using marketing to educate patients rather than “selling” to them
8. Identifying Incomplete Treatment and where clinics commonly lose time, money, and momentum (and how to fix it)
9. Using AI effectively in your marketing and patient communications
10. Becoming an employer of choice, not chance.

Attendees will leave with clear, actionable insights they can implement straight away, along with a better understanding of how business, marketing, and clinical excellence work together.
This session is ideal for chiropodists and podiatrists who want more control, more consistency, and a more sustainable practice, without adding unnecessary stress.

 

Thursday April 23 – 12:00 – 5:00 pm 

From Surface to Subungual: A Practical Dermoscopy for Toenail Disorders - Dr. Kendall Billick

This immersive pre conference workshop introduces attendees to practical dermoscopy skills using the DE 400 dermatoscope—a versatile, polarized and non polarized device ideal for clinical skin assessment. Participants will learn core dermoscopic principles, image interpretation basics, and how to integrate dermoscopy into routine chiropody practice for improved lesion monitoring and early detection.

Each attendee will train with the same DE 400 model used in the session, ensuring confidence and familiarity with its features, including dual mode lighting, 10× magnification, and universal smartphone/tablet compatibility.

A limited number of units will be available for purchase at a significantly reduced price, allowing clinicians to leave fully equipped to implement dermoscopy in their offices the following week. See details below.

 

Thursday April 23 – 6:00 – 9:00 pm

CPR Recertification

The Healthcare Provider Level C CPR recertification training program is a hands-on training course designed for medical professionals and students who need to respond confidently in emergency situations.

Participants learn how to recognize cardiac and breathing emergencies, perform high-quality chest compressions and rescue breaths, use an automated external defibrillator (AED), and work effectively as part of a team.

The course focuses on practical skills to prepare healthcare providers to act quickly and safely when every second counts.